Author Archives: Steve Sampson

About Steve Sampson

Steve Sampson has held senior positions in media principally with Mirror Group and Murdoch newspapers. He also founded First Press Publishing which was acquired by Trinity Mirror in 2000 where he served as a Director on various TM companies. He heads up a portfolio of digital assets in online and mobile with connections in the UK and US which include a global launch this year. He was one of two founder Vice Chairmen of Ryder Cup Captain Colin Montgomerie's cancer charity at the inception but now takes no active part.

GARY LINEKER WON’T MAKE ME CHANGE MY VOTE. BUT HOLLY WOULD MAKE ME BUY A DRESS. JUST HOW INFLUENCED ARE WE BY BIG STAR NAMES AND BIG MEDIA?

Newspaper Executive and Media Investor Steve Sampson on the rise of influencers who encourage us to spend on the latest brands – whether we want to or not. BBC boss Lord Hall gave Match of the Day host Gary Lineker … Continue reading

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IT WON’T BE THE SUN WOT WINS IT THIS TIME – BUT IT MIGHT BE TWITTER (part 2)

Nicola Sturgeon just dropped the first tactical nuclear weapon of the Election. Not in a speech or an interview on TV – she bypassed traditional media to slam the Daily Telegraph in capital letters on her Twitter account as soon … Continue reading

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FORMER EDITOR OF THE SCOTTISH SUN STEVE SAMPSON ON SNP LEADER NICOLA STURGEON AND SEX

Nicola Sturgeon isn’t a sex symbol – but the newspapers are obsessed with her sex. The Tories launched a poster campaign with Miliband in Alex Salmond’s pocket – old hat. The Daily Mail’s cartoonist had poor Ed stuffed between Nicola’s … Continue reading

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IT WON’T BE THE SUN WOT WINS IT – BUT YOUTUBE MIGHT

Rupert Murdoch famously bollocked Kelvin MacKenzie for the Sun’s searing headline “It was the Sun what won it”.  As with many things to do with Kelvin, Rupert completely misunderstood his mercurial Editor’s thought process. The headline caught the mood of … Continue reading

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JEREMY CLARKSON THREW THE FIRST PUNCH BUT HE WAS KNOCKED OUT BY THE ULTIMATE BBC HEAVYWEIGHT

Jeremy Clarkson clearly fancies himself as a bit of a heavyweight posh ruffian, not afraid to use his fists if the occasion merits. A BBC producer, even my friend Piers Morgan, have felt the force of his flying fists. But … Continue reading

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NO SUN REPORTER WILL EVER BREAK THE LAW – EVEN TO SAVE THE WORLD

Every Sun reporter lives for a Page 1 by-line. But Nick Parker’s name on the Alps Suicide Plane story has an especially bittersweet taste. Nick was arrested three years ago in the hacking scandal frenzy. A tout came into The … Continue reading

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